Toca Boca offers a contemporary and imaginative way to experience digital entertainment, changing the way kids engage with technology. Created by the Swedish game company Toca Boca, which is part of the larger Spin Master group, the Toca Boca brand introduces a unique approach by replacing conventional video game elements such as scoring systems, winning goals, fixed levels, and time restrictions. Instead of guiding players through a predetermined journey, Toca Boca games allow children to freely explore virtual spaces, interact with various objects, and create their own stories based on their creativity, all at their own speed.

Toca Boca was founded in Stockholm, Sweden, in 2011 by Björn Jeffery and Emil Ovemar.The company was created with the goal of providing children with a fresh kind of digital experience.Supported by its parent company, Bonnier Group, Toca Boca focused on developing digital toys instead of traditional video games.These toys emphasized open-ended play and creativity, without relying on competition, scores, or levels.

In April 2011, the company launched its first apps, Toca Tea Party and Toca Doctor.
These apps were well-received by both children and parents because of their simple, colorful, and easy-to-use designs.This helped establish the unique play style that would become a hallmark of Toca Boca.

Over the following years, the company continued to grow and introduced several popular apps, including Toca Hair Salon, Toca Kitchen, and various themed Toca Life apps.
These apps allowed children to explore and create in imaginative settings, encouraging creativity and self-expression.

A significant milestone occurred in 2016 when Toca Boca was acquired by Spin Master, a major Canadian entertainment company.
This acquisition provided the studio with more resources, enabling it to expand its global reach and operations.In 2018, Toca Boca launched Toca Life World, a central platform that linked all the individual Toca Life apps into a single, integrated world.

Today, Toca Boca remains a leading player in the field of kids’ digital play.
The company continues to focus on promoting inclusivity, creativity, and self-expression through its innovative and engaging apps.